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Pay Per Click
The simple description of pay per click advertising is that an ad is composed for and served when a query is typed into a search engine. If the ad gets clicked, the owner of the ad will be charged and the visitor will be sent to the site pertaining to the ad campaign.
PPC marketing can be a viable means to enhanced sales and leads. All companies should consider this a must have when looking at any type of web marketing strategy.
The back story is that the learning curve is complicated and never ending. The success criteria are experience and knowledge which the new user lacks. This can also be costly and frustrating with little success.
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Knowing PPC rules of the game – When it comes to setting up different ppc ad campaigns, the search engines play by an entire set of unwritten rules. The downside is that these rules determine your ad rates. Here are some categories with these rules:
• Bid Cost
• AdGroups
• Quality score
• Relevancy
• Click management |
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Keyword research – Our experience has shown us that most businesses have around 100 keywords or less that they are bidding on. We have found that this number of keywords needs to average around 2,500. Resources and a plan of action can make the difference between profit and loss. |
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Split testing – If ad testing is not employed, 50% or more of potential visitors will never reach your website. |
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Conversion tracking – Most companies are not capable of conversion tracking to determine ROI. Without this they are just shooting in the dark and hoping something works. |
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Tools –Managing pay per click projects takes advanced software and the knowledge and experience to use that software effectively. This is vital to success. |
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Targeted sales pages – Expecting success by sending a visitor to an untargeted page on your site, such as your home page, will not work. Your visitors need to land on a page that addresses their unique problem with your solution. |
Our game plan is to take and replace these problems with effective solutions for your business. Allow us to take your business to a new level today. |
Pay Per Click